Blogger and Podcaster magazine have put together a guide on Podcasts and Blogs. This is now going to be featured on the front page of USA TODAY (10 million viewers a DAY), and they will also publish a printed version once a week (another 5 million readers). The cool thing is the guide will also interact with USA TODAY’s website so if you are reading a story about Britney Spears the site will list podcasts about Britney Spears. The online version will cost $49.95 a month and the printed version will be $195 per week.
But I know how you can get into the online version for FREE.
I’ve worked a deal for members of the School of Podcasting. They can get a month of the online version for FREE. Then if they continue they get 20% off the online version, and 25% off the printed version. There is no long term contract, you can try it and cancel before you get billed.
Now I can’t just give it to you. But someone asked, "Hey do I get the code if I sign up for the School of Podcasting for one day?" ($4.99). To this I said, "Yes you do, it’s listed under the membership bonuses when you first login to the site.
So yes. You can spend 5 bucks, and save 50. Sound like a plan? Sign up at the School of Podcasting I guess AE isn’t the only place where membership has its privileges.
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Dave, thanks for the “ink”. I wanted to let School of Podcasting members know though there’s money associated with this program,it’s important to recognize and appreciate that the USA TODAY is opening their massive audience to bloggers/podcasters at a fraction of the price they typically charge. For example, the smallest classified ad you could run 1x in their print edition costs $268 (or $324 on Fridays)…and for usatoday.com, where our guide is both on the front page and embedded within relevant content, it would cost thousands of dollars just to get started. Being able to access this audience for under $50 per month (with unlimited click-throughs and trackable results) is a tremendous value for us and a big risk for USA TODAY. They’re hoping (like I am) that a critical mass of serious bloggers/podcasters will support this effort and with volume they’ll be able to do even more to get behind the industry. Print ad revenue is in decline and this is a way for them to shrewdly open up a new revenue stream.
Larry Genkin
Publisher
Blogger & Podcaster Magazine
http://www.bloggerandpodcaster.com