So many people have said things like “I miss the Podcasting community of 2005″ back then people were swapping promos left and right, and there seemed to be more of a community feel.
Well I’m trying to bring the feel of 2005 back. I just created Podcast Promo Swap. Right now its geared towards audio (but we might add video in the future). If you publish at least once a week, and plan on having a podcast for the next twelve weeks, then I encourage you to sign up.
Once we have twelve people sign up, I will sort the promos alphabetically and each week I will send out an email with a link to a podcast promo that you can download and put into your show (so you need a podcast promo uploaded on your site that people can download).
In the future we might also add groups based on genre (sports, health, music, etc). Right now we’re just kicking the tires and measuring the interest.
Check it out at www.podcastpromoswap.com or of you’re ready you can register now. (you will need the URL of your promo to register).
Adam Corolla recently appeared on “Kevin Pollak’s Chat Show.” They spoke about how his podcast has remained number one (or close to it) in iTunes since he launched it three days after being let go at CBS radio. He mentions that he cant’ take sponsors until his contract runs out at CBS Radio, and currently it is costing him $9,000 a month for bandwidth. This calculate to .009 per download.
$9,000 / 1,000,000 downloads = .009 per download
As he publishes (what looks like) 20 episodes a month that calculates to .18 a month.
.009 X 20 = .18 a month per listener. (cost per listener)
If Adam could talk his audience into donating $1.00 that would be .82 profit per listener.
$1. – .18 (cost per month) = .82 profit.
According to an article (Adam Carolla Podcast Makes Radio Irrelevant – May 1st, 2009 podcastingnews.com) he has approximately 130,000 listeners.
.82 profit per month X 130,000 = $106,600 profit per month.
His contract with CBS radio ends soon, and it will be interesting to see what monetization method he chooses. CBS Radio (the people who fired him) have been in contact with him to help him find sponsors.
The interesting thing is the “Feel” is getting people to pay $1 a month is like asking them to cut off their right arm. I’m following these types of situations for my book More Podcast Money which will be coming out soon.
Your thoughts?
