I'm not sure where the “fact” that you ONLY have 8 weeks to get into New and Noteworthy in iTunes started but its wrong. There are some other myths around New and Noteworthy that I want to get into, but let's first get everyone on the same page.
What is New and Noteworthy in iTunes?
When you log into iTunes when you scroll down a little bit you will see a section call New and Notewrothy. This is a highly visible sectoin and can boost your podcast downloads from the tens of downloads to the thousands. This is why people want to get listed there when they launch a podcast.
Myth One: You NEED to have at least Three Episodes
The problem with this myth is it is an absolute. Dr Nine Seville Rocklin of “Win the Diet War” (who has a popular blog before starting her podcast) was listed in New and Noteworthy with just one episode. She has great content, and went the extra mile and outsourced a professional intro and outro, and got some reat looking album artwork.
You get the point.
While having multiple episodes ready enhances your chances of being in New and Noteworthy, it is not a requirement.
Myth Two: You Only Have Eight Weeks to Be Listed
The name of this section should be named New OR Noteworthy. When I asked Rob Walch the Vice President of Podcaster Relations at Libsyn.com (and fellow stat junky) he noted that: