Posts Tagged ‘Podcasting’

Free Podcasting Webinar This Thursday

Tuesday, January 26th, 2010

Come get your podcasting questions answered. It’s like a podcasting convention without the travel expense. The webinar starts at 9 pm EST. If you have a microphone that’s a bonus (you can also call in via the phone, or just use the live chat).

Podcasting Turns 5 Years Old

Thursday, August 13th, 2009

According to A Wired Article, Adam Curry Launched “The Daily Source Code” on August 13th 2004. While I’m sure there were other things that went down an RSS feed before that, I say we are close in calling today “The birth of Podcasting.”

When I started podcasting in April of 2005 there was very, VERY little about podcasting. Since then we’ve

Had Apple embrace it.
Had Microsoft put the word “podcast” on a product.
Had Yahoo embrace it, and then drop it.
Had a podcaster as a guest on Oprah
Had podcasters move into CBS radio and cable networks.
Had podcasters/musicians sell more music than ever before.
Had universities start to “time shift” their lectures ensuring better grades.
Showed a continued growth in listeners and downloads
Had podcasters play bass for their childhood heroes band.
Held conferences for podcasters that had hundreds of people attend.
A search for the “podcast” now returns 110,000,000 results.
Listed
66,140 podcasts at podcastalley.com
Giggled at the name podcastpickle.com
Learned that free hosting typically does not last
Learned that getting rich quick from a podcast has yet to be done.
Learned that you will be seen as an expert becuase of your podcast.
Learned that Cali Lewis‘ laugh never gets old
Seen the guy who invented the word “podfade” um… Podfade

What else, I’m not done but I’ve got to go interview Brother Love for a future episode of the Power of Podcasting

Podango Forgot Content is King

Saturday, December 27th, 2008

If you haven’t heard, Podango is gasping for air, and saying the chances of them making it 2009 are slim (so if you have hosting there, they are telling people to move it).  So it is with sadness I watch a podcast network go under. When I went to their site I think I know why. Their content was horrible. Now in the 5 minutes on the site I went to their “Podcast Mastery” channel. Of the 6 shows listed only 2 had one episode published in 2008. Here is the list

Podcast Uderground last published May 2008
Podonomoics last published July 2007
Podcast Planning last published April 2007
Profitable Podcasting last published October 2007
Podcast Tools last published April 2008
Kick My Apps – Mar 2007

The last one (Kick My Apps) had only ONE episode. How does a show get on a network with just one episode? Wasn’t the idea to find the best shows, group them together, and the sell advertisements across all of them? Who would advertise where the majority of shows have “Podfaded.”

In the meantime I am DEADLY afraid of losing their show builder lite technology (that they they purchased from Gigavox). While the system had its flaws, it was the only one of its type that the average podcaster could afford (free). I’ve been saying they should’ve taken that system and CHARGED for it. They were using Amazon S3 for the back end, so it wouldn’t take much to turn a profit. My hope is that Gigavox can now bring it back under their name when it used to work), and allow us to use it.

Now is podcasting dead? No. What we learned was:

There is no such thing as free hosting.
You can’t stay in business if you don’t charge for your service.
Content is king.
If you can’t charge for it becuase its broken, fix it so you can.
If you need to sell advertising, you need a sales staff.

It should be interesting as other networks (Mevio) are using the same business model (only slightly adapted to be more slanted towards affiliate marketing instead of actual sales ads). However, in this model if people don’t purchase the products, you don’t make money.

My best to Lee and Doug – two really nice guys.

2009 should be fun to watch. Podcasting is not dead for those who pay to have their communal house built on good content and communication with their audience. It’s still about relationships. You build the relationship with good content.