Jerry Seinfeld was talking about his show coming to

He explains how his show was not connecting with the audience for the first four years. Podcasters are trying to reproduce the Seinfeld model.

  1. You do a show for yourself because its fun.
  2. You tweak it a little
  3. Your audience finds you
  4. You gain their trust
  5. They tell their friends
  6. You capitalize on the relationship between you and your audience.

The audience has a bit of an echo, but it's got some good insight.