At the School of Podcasting roundtable last night I was speakign with J.R. from the Lord Lifted Me Live podcast. He was explaining that he has a website that has Christian related t-shirts four 4 months that received around 70 visitors a day. They would get one order a week.
He started his podcast (that features interviews of Christians about their connection with Jesus) on April 17th, and now he is getting about 75 visitors a day, and he is getting one order a day. So while traffic has not gone wait up, the quality of the visitor has gone up, and that quality has increased business by 7 times.
If you are looking to start a Podcast Check out the School Of Podcasting where you can learn how to podcast. You can also hear J.R.'s testimonial on the Members Testimonial page. If you are looking for a Podcast Turnkey solution, check out www.podcastfastpass.com