15percentOn a recent episode of rainmaker.fm, Jay Baer was talking about the podcasitng numbers from Eidson research and he made a great point:

“Then you see research from people like Tom Webster at Edison that shows that podcast consumption has increased 25% in this country year over year to the point that 15% of Americans have listened to a podcast in the last 30 days. And you may think, “Well geez, 15% isn’t that much.”

Well yeah, except that 18% of America is on Twitter and nobody is saying that that doesn’t have a future.”

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