I was reading a press release from Todd Cochran CEO of RawVoice (the people behind the blubrry network). Here is a summary:

The media-on-demand (MOD/VOD) service  will allow content creators, independent film artists, bands, educators and all others who create content to sell their premium content online and through over-the-top (OTT) television. This will give consumers a centralized location to find premium content that is not available through traditional video-on-demand channels. RawVoice MyCast® system will allow consumers to organize and play back on demand all of their purchased media on almost any device at any time.

This service will be introduced through a new channel on the Roku initially, and on its own media portal. Clients will be able to sell their media on a subscription or single play basis. With Roku integration, single click purchases of media will offer the same convenience of standard video on demand service that consumers are accustomed to.

Read the full posting here