I want to tip my hat to Soundcloud. I didn't they they could top their previous effort (when they lost $29 million), but they did.
A new report shows how they lost $44 million last year.
That's $120,548 a day.
The more amazing thing is someone recently loaned SoundCloud more money. SoundCloud must have some seriously talented sales people.
For those of us who live in reality, you might jump to a conclusion that Soundcloud is going to either go out of business, or at best something drastic. It is more than likely coming very soon. You can't bleed money forever. So I thought I would help those like Pat Flynn (have you checked out his new book Will it Fly) who drank the SoundCloud Koolaid (hey unlimited uploads!) and now find themselves arranging deck chairs on the Titanic.
The overview of the process is
- Import your old feed into the new host
- Make sure the new feed is valid
- Redirect the SoundCloud Feed.
- Cancel your SoundCloud account (or got to free)
Moving From One Media Host to Another
The first thing you need to do is make your future host looks like your current host (SoundCloud) This way when you flip the switch, your audience shouldn't see much of a difference. The media hosts I recommend are Libsyn.com, Blubrry.com, and Spreaker.com (in that order). You can get a free month at any of these services using the coupon code sopfree. I do want to point out that picking a favorite host is like choosing your favorite ice cream. Between those three, there isn't a bad choice. The great thing is all of these services have made it easy to import your SoundCloud feed
Where is my RSS Feed in SoundCloud?
Do not go to your profile. Click on the three dots a the top of the page (…) and click on Settings. Then click Content. Copy the long RSS feed in the RSS box (it will end with, you guessed it .rss) and paste it into notepad or something as you will need it later.
Moving To Libsyn.com
Go into Settings > Edit Show Settings > and at the bottom you will see a box to sync your feed. Click that box and paste in your SoundCloud Feed. When you click Save it brings over your text and your media.
Moving to Blubrry.com
In WordPress click on the PowerPress plugin and you will see a link to Import Podcast. Click on that and choose SoundCloud. Input your SoundCloud feed, and follow the prompts. That step will import all the meta data (text). Then click on PowerPress in your sidebar and choose Migrate Media (that will move the mp3 fils on to the Blubrry platform).
If you're not using WordPress, you can sign up at Blubrry.com and according to their website.
Go to “Podcaster Dashboard.” Select your show on the top right side.
Select “Content” and click on “Migrate Media.” This process is automated but will take a day or two to complete. You will be notified when the media has been moved over. Blubrry will move your media and it will not count toward the monthly upload quota of your hosting plan.
Moving to Spreaker.com
Login to your Spreaker account. Click on Create at the top of the page and choose RSS Importer. It will bring over your text and media.
Redirecting Your Sound Cloud Feed
Now that you've imported into your new media host, you can redirect your Soundcloud feed to look at your new feed.
First you want to go to www.feedvalidator.org or castfeedvalidator.org and make sure your feed is valid. If its not, then stop and fix it. You may have errors, but as long as it says your valid you are good to go.
Put the feed from whatever host your chose into the Subscriber Redirect box and click on Save.
Before You Pull the Plug
Before you pull the plug on SoundCloud, make sure you have all of your media, and your text on your new platform. Click play on all the media to make sure it works. Once you have verified everything has moved over and its working, then you can pull the plug.
Want Some Help with This?
I'd love to help save your podcast from a giant headache in the future. The best time to look for a job is when you have one. The best time to leave SoundCloud is NOW while it's still online. Click the button below to schedule a 30 minute session and I can walk you through this.