I just came across this article from emarketer. If is estimating podcast advertising to be 240 million in 2008 310 Million in 2009 360 Million by 2010 400 Million by 2011 435 Million by 2012 Read the full article
Last month I spoke at the Erma Bombeck Writers Workshop in Dayton Ohio. It was a blast, and I met some really great people. Yesterday I got a package with a thank you note from Tim Bete the director of the workshop. Here are some of the comments from people who attended my session. "Can’t say enough…
Back on April 8th I posted this rant: "I was a HUGE fan of the show builder lite technology when it was owned by Gigavox. This technology was purchased by Podango, and shortly thereafter they broke it. It’s a damn shame, and someone should look at this software and come up with a competitor. Is…
Get ready for another batch of "Podcasting is Dead" or "Podshow is Dead" headline grabbing BS. Podshow recently changed their name from Podcshow to Mevio. They say that they kept having conflicts with advertisers who got stuck on the "pod" part of the name. I believe it. I’ve had the same problem. I have to…
Joel Osteen is a famous Christian preacher out of Texas. He has a television show, and has books on the New York times best sellers list, and he’s been interviewed on 60 minutes. Today in episode #363 "Favor is Released" Joel mentions that his podcast is now downloaded 5 million times a MONTH. The best…
The ADM is now looking for comments on their new unit standards, and measurement guidlines that they have whipped into a rough draft. Advertisement Unit Standards (download here) The purpose of the Advertisement Unit Standards is to provide baseline recommendations for advertisement units in order to better facilitate advertising transactions relating to downloadable media. Measurement…
My Weight Loss Podcast was previous sponsored by a few different companies. I was running CPM, and I tried some other things and I ran into an issue. I had a company that makes software involved with the show. The problem was that I knew their software was good, but not as good as the…
I just got this email today from the folks at Blogger and Podcaster magazine. When this first launched, I signed up and I got a few clicks from being in their directory but not enough to compensate for the 50 bucks I had spent. The good news is they are taking strides to get more…
On March 25th at 9 PM EST Paul and Alex will be doing a teleseminar showcasing how to monetize your podcast. You got two marketing and monetization giants at the same time. If you are looking to make money podcasting than this call is for you. This is a preview call to the Podcast Secrets…
In the past I’ve advised people to hold on to their podcasts if they have a surpluss of information. You never know when you will have a "Dry spell" in content. You never know when you’lll get hit with 13 inches of snow and spend the whole day shoveling. This week I caught a nasty…