So what kind of additional downloads can I expect by putting my episodes on Soundcloud? I looked at my stats on Libsyn.com, Spreaker/iHear Radio, Stithcher and Soundcloud over the last 30 days. This was for the Ask the Podcast Coach Podcast. Here is what I found.
Obviously the majority of my traffic comes from my main media host which feeds my website, iTunes, etc. My media host for this program is Libsyn.com
I stream this show on Spreaker (and mixlr but didn’t include those stats as I only use that service for streaming live).
51% of my audience consumed me through my website and what I will call “primary” outlets (itunes, etc) Libsyn.com
17% listen on Stitcher on an Android Device
16% listen on Stitcher on an iOS device (meaning stitcher represents 33% of my audience)
12% consumed my content on the Spreaker website. I use spreaker for the ability to get on iHeart radio.
3% consumed it on iHeart Radio
1% consumed it on Soundcloud
In regards to Spreaker and Soundcloud, I do next to nothing to promote myself on these platforms (I drive traffic to MY website, not theirs). I share soundcloud on my G+ account, and that’s about it.
Please note that followers on Spreaker does not necessarily mean listeners. I have 3856 followers on Spreaker, but typically get less than 50 plays per episode.
Total number of downloads 2178 ( which means I have 13 plays on Soundcloud for the ask the podcast coach show – or $1.15 per listener – if I had just one show - which I don’t).
Lastly, I appreciate every single listener and if I seem to degrade any number it is only in comparison of the other platforms (all listeners are valuable).
What About YouTube?
I made the original graph to show my secondary distribution points. Then I thought about it. The Ask the Podcast Coach show is also saved as a video on youtube (sadly I don’t save my live stats I will in the future.
If we add YouTube to the mix (11%) you get this
So now its:
45% Libsyn (My website and “1st level distribution” )
15% stitcher Android
14% Stitcher iOS ( so stitcher represents 29% of my audience)
3% iHeart Radio
Should Everyone Be on Spreaker?
I am not happy with the way the change the name of my file along with my ID3 tags, so I would not use them as a primary disctribution (again, I recommend libsyn.com – get a free month at either location using the code sopfree). Another source is blubrry.com (again sopfree gets a free month). There is a free version of spreaker that will have you swapping out your files (not much storage). If I have a choice of Spreaker or Soundcloud? I would go with spreaker.
- - - - - - - - - - - - - - - - - - - -
I would love to work with you via one on one podcast consulting and coaching
. I can do as little or as much as you'd like. I can demonstrate and walk you through the podcasting process. Email me at
, or schedule an appointment
Self Paced Tutorials:
The School of Podcasting has self paced tutorials that will walk you through the entire podcasting process, and has an organized resource section to equip you with the proper tools. Sign up for a week, or a year. There are many packages to meet your needs sign up today