Email Your Audience Your Show Notes Automatically: MailChimp

For those looking to have their audience receive an email when a new show is posted, here is how to set it up in MailChimp.

You can have up to 2000 people (that’s alot of subscribers), and send up to 12,000 emails in a month – for free. Check out Mailchimp.com

I get a small reward for mentioning MailChimp. You will see in the video I am a customer.

Social Media Marketing Society Registration Closing in Two Days

Social Media Marketing Society

 

Michael Stelzner the man behind Social Media Examiner is launching the Social Media Marketing Society and I just joined (see receipt above). Here is why:

1. I love Michael’s podcast and he always provides great content (they have a sample video on their website – it’s great – on Googly Analytics.

2. It’s going to save me time. Instead of doing Google Searches and hoping I find information that’s not outdated, I know Michael is always on the leading edge (Without being on the bleeding edge).

3. This is a community. So I can network with people looking to market their message (maybe potential clients, but I’m not going their to spam).

4. I’m going to bypass the hurdles. Michael teaches what WORKS. He gives you the behind the scenes info on why something worked.

5. It’s $1.33  day. Every day I spend at least $1.5 on soda. I can give up soda and drink water. It’s better for my physical health, and it’s better for the health of my business.

When you join the Society, you’ll receive three original training sessions each month that are timely, tactical and expert-led. This means that you’ll have the ongoing training you need to implement all the latest social media marketing tactics that matter. Plus, you’ll be able to network with fellow marketers just like you.

If you’re interested (and want to check out their demo lesson) click here.

They close the doors on June 30th, and won’t open until next year (so if you’re going to join, now would be a good time – don’t miss out). JOIN NOW.

 

 

Behind the Scenes of Who is Listening to Podcasts

New Podcast Stats From Edison Research

A new Edison research report has come out on who is listening to podcast showing how podcasting is continuing to grow.

49% have now heard of podcasting

33% have listened to podcast

17% Have listened to a podcast in the last month.

Listeners are now 50/50 Men/Women

The Smartphone has had a HUGE impact on podcast growth.

Biggest Age Groups Listening to Podcasts:

20% 25 – 24

17% 35 – 44

15% 45 – 54

15% 18 -24

15% 12-17

12% 55 – 64

6%  65+

10% of Americans have listened to a podcast in the last week.

Podcast Listeners Have a Profile on 

77% FaceBook

66% Google +

36% Instagram

35% LinkedIn

33% Twitter

28% Snapchat

27% Pinterest

17% Vine

14% Tumblr

60% use social media several times a day.

Maron and Obama Break Single Day Record For Most Downloads in a Day 725,000

On Monday of this week President Obama was interviewed on the WTF show from Marc Maron (no Marc did not do his traditional f-bomb dropping into). It was a cool interview for many reasons.

It seemed both men were somewhat nervous. The President seemed stoked to be in the garage, and Maron was audibly nervous (who wouldn’t) at the beginning of the interview. By the end it seemed like tow dudes having a chat. There was no agenda and bullet points to hit. It made the President very human. According to Libertated Syndication (Libsyn.com) who hosts the files for the WTF podcast, this interview broke the record for the most downloads in a single day. Here is the information from the Libsyn press release.

PITTSBURGH, PA – June 24th, 2015 – Liberated Syndication (Libsyn), a worldwide leader of podcast hosting, distribution and monetization, today announced that download requests on the Libsyn network for the WTF with Marc Maron interview with President Obama reached well over 725,000 in the first 24 hours more than doubling the previous record for the first 24 hours of an episode launch. The episode reached the 1 Million mark in under 48 hours also a record on the Libsyn service. Libsyn congratulates Marc on this historic interview for podcasting and the record breaking numbers on Libsyn.

The interview was a home coming, in more than one way, for the President. The first was his mention that Marc’s garage was just a few miles from where he attended college and the second was a homecoming to Libsyn. Prior to the 2008 presidential election the President had a podcast account on Libsyn during his successful campaign.

“At Libsyn, we are honored that both the President and Marc chose Libsyn as their podcast hosting partner.” stated Rob Walch, Libsyn’s VP of Podcast Relations. “Today we are also extremely proud to provide a world-class podcast hosting solution that was easily able to handle the historic number of requests for the WTF episode of their conversation in Marc’s garage.”

Libsyn continues to be the leading podcast hosting and distribution solution with over 25,000 podcast shows on the Libsyn Network. The results from the past 48 hours punctuate the design philosophy behind the service and demonstrate the scale of the Libsyn Network.

Marc’s interview in his garage with the President of the United States of America validates the cultural importance of podcasting in general and Marc’s show specifically. Marc represents everything that is great about podcasting and we congratulate him on this historic and industry changing interview and for the record breaking number of download requests for this episode.


Liberated Syndication (Libsyn) is the world’s leading podcast hosting network and has been providing publishers with distribution and monetization services since 2004. In 2014 Libsyn delivered over 2.6 Billion downloads. Libsyn hosts over 2.5 Million media files for more than 25,000 podcasts, including typically around 35% of the top 200 podcasts in iTunes. Podcast producers choose Libsyn to measure their audience, deliver popular audio and video episodes, distribute their content through smartphone Apps (iOS, Android and Windows Phone 8), and monetize via premium subscription services and advertising. We are a Pittsburgh based company with a world class team. Visit us on the web at www.libsyn.com.

You can get a free month at Libsyn using the coupon code sopfree

 

The Mystery Show – All Icing – No Cake

mystery_ShowThe first episode of the Mystery show (the third show from Gimlet Media) who are the people behind The Startup and Reply All podcasts is now available. I love Startup. It has a story about a company and follows them for weeks. Recently Startup sent the first episode of the Mystery show down their feed. I listened and what follows is my opinion. It’s only an opinion.

Don’t Hire Your Friends

I’ve heard this before, and I lost a friend once who hired me and later (after not being paid) I left and that was the end of our friendship for a while. Alex Blumberg mentioned how he’s known the host of the Mystery Show (Starlee Kine) and has worked with her over the years. Objective? Maybe not.

The Empty Safe

The show opens with a story (complete with sound effects and dramatic music) about finding and old safe and opening it to only find it empty. The host knows what its like to have anticipation that leads to – nothing. This is how I felt about the mystery show.

Where is the Hero? Where is the Hurdle?

Typically a story will have a lovable hero who needs to overcome some obstacles. In this podcast, I guess the host (who we just met) is the hero. She is going to solve the mystery. The mystery? Her friend (here we go again with friends), once rented a video from a store only to return to the store the next day and finds it had vanished.

Let me cut to the chase: I don’t care about this. 

With Serial, it was a life and death situation. With Startup, it is a story that intrigues me. I want to know how the company is doing. There are circumstances that pull me in. With this episode of the Mystery Show, I could care less.

Is it weird? Yes.

Do I care? No.

What’s the worst that could happen? You get a free copy of a bad movie. Oh the humanity!

According to their website, this is the description of the episode:

Laura rents a video. When she tries to return it the next day, the video store is gone.

Painting A Story

I listened and they tell stories with descriptive words. They paint the picture for the theater of the mind. With this podcast they mix in music into the background. It’s icing with no cake. They record live conversations. I understand that you like to solve mysteries. If all the mysteries are like this one, I would tell you to get a better hobby.

The fact that it is a real conversation that’s been recorded doesn’t make it good.

They interview someone I don’t know at the 11 minute mark who likes a foreign film. But HEY he’s a REAL NEW YORKER. Listen to that accent. The film made him cry. OOOH it’s a story, but it has NOTHING to do with what happened to the video store. By let’s focus on the stranger talking about how he never married. Please, let’s so do some quick psycho analysis as well.

Do they not have an editor?

Wait, I’m going to quote Fellini so I appear well read and smart.

The fact that these are real people does not make it really interesting.

At the 15:35 mark she explains how she is looking for clues by watching the bad movie (really? logically this makes NO sense – the store closed because of something in the movie?).

But that’s OK, here comes some fun Charlie Brown type music to transition into the next obscure segment.

Thanks For Pointing Out the Obvious

Then they point out that two “chic flicks” have similar plots. Really? I’m no genius, but if you tell me that many chic flicks end in a wedding, or the man and the woman finally get together and walk of into the sunset, I don’t think that’s a mystery.

The Big Revelation

They find the owner who explains how the store went out of business. In the end her friend was crazy, or someone is telling a lie. So it ends a bit like Serial (with conflicting facts), except I cared about that story. I care about Alex and Dating Ring. I never cared about the video store. It’s in the past and has no bearing on the present. Serial happened in the past, but it has meaning (the dude is still in jail) in the present.

You Don’t Have To Release Everything You Record

I’m really surprised this was the first episode. You want to lead with your BEST stuff, and this is the best? Well, I won’t be a subscriber. It’s just my opinion. You can check it out here

You can check out Startup (I recommend going to the begining and BINGE Listening) HERE

I really wanted to like this show, but this episode leaving me asking my phone, Really? Let me know what you think below.