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Podcast DownloadsSo what kind of additional downloads can I expect by putting my episodes on Soundcloud? I looked at my stats on Libsyn.com, Spreaker/iHear Radio, Stithcher and Soundcloud over the last 30 days. This was for the Ask the Podcast Coach Podcast. Here is what I found.

Obviously the majority of my traffic comes from my main media host which feeds my website, iTunes, etc. My media host for this program is Libsyn.com
I stream this show on Spreaker (and mixlr but didn’t include those stats as I only use that service for streaming live).

51% of my audience consumed me through my website and what I will call “primary” outlets (itunes, etc) Libsyn.com

17% listen on Stitcher on an Android Device

16% listen on Stitcher on an iOS device (meaning stitcher represents 33% of my audience)

12% consumed my content on the Spreaker website. I use spreaker for the ability to get on iHeart radio.

3% consumed it on iHeart Radio

1% consumed it on Soundcloud

In regards to Spreaker and Soundcloud, I do next to nothing to promote myself on these platforms (I drive traffic to MY website, not theirs). I share soundcloud on my G+ account, and that’s about it.

Please note that followers on Spreaker does not necessarily mean listeners. I have 3856 followers on Spreaker, but typically get less than 50 plays per episode.

Total number of downloads 2178 ( which means I have 13 plays on Soundcloud for the ask the podcast coach show – or $1.15 per listener – if I had just one show  - which I don’t).

Lastly, I appreciate every single listener and if I seem to degrade any number it is only in comparison of the other platforms (all listeners are valuable).

 What About YouTube?

I made the original graph to show my secondary distribution points. Then I thought about it. The Ask the Podcast Coach show is also saved as a video on youtube (sadly I don’t save my live stats I will in the future.

If we add YouTube to the mix (11%) you get this

podcast_downloads-7-14b

So now its:

45% Libsyn (My website and “1st level distribution” )

15% stitcher Android

14% Stitcher iOS ( so stitcher represents 29% of my audience)

11% Spreaker

11% Youtube

3% iHeart Radio

1% Soundcloud

 

Should Everyone Be on Spreaker?

I am not happy with the way the change the name of my file along with my ID3 tags, so I would not use them as a primary disctribution (again, I recommend libsyn.com – get a free month at either location using the code sopfree). Another source is blubrry.com (again sopfree gets a free month). There is a free version of spreaker that will have you swapping out your files (not much storage). If I have a choice of Spreaker or Soundcloud? I would go with spreaker.

 

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PODCAST CONSULTING: I would love to work with you via one on one podcast consulting and coaching. I can do as little or as much as you'd like. I can demonstrate and walk you through the podcasting process. Email me at dave@schoolofpodcasting.com, or schedule an appointment.

Self Paced Tutorials: The School of Podcasting has self paced tutorials that will walk you through the entire podcasting process, and has an organized resource section to equip you with the proper tools. Sign up for a week, or a year. There are many packages to meet your needs sign up today.

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Batch Publishing Comes to Podcasting

by David on July 7, 2014

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This is your LifeAs far as I know (and please correct me if I’m wrong), but Michael Hyatt seems to be the first to bring batch releasing a “Season” of his podcast. When he got to episode 100 he decided to change the format of his “This is your life” podcast from a monologue to having a co-host. The topics will be the same, but a different format. Now he is adding that his delivery will be different. Michael Hyatt is showing that leaders are not afraid to try new things.

The other thing I see about this is the PLANNING that has gone into this. He had to pick ALL of his topics, plan them out ahead. It appears based on the video that they went into a professional recording studio to record all the shows (and video tape them). The interesting thing is this will free him up to promote  the shows once they are launched (he won’t – at first – have to worry about the “next season).

Without knowing the details, I would assume this will be a batch release on youtube, “normal – dripping of content” on iTunes. If you published all of your season at once, this would force your audience to go and manually get the back catalog (while it would download the latest automatically). Hence you last show would get huge numbers while the others would not. I have a client of mine who does a daily radio show. In some cases, I’ve been given a weeks worth of episodes to publish. I see the results. The last episode is hit hard, the previous episodes are more or less ignored. It will be interesting to see how he published the audio.

 

If you’ve not read Michael’s Book Platform: Get Noticed in a Noisy World I strongly urge you to read it.

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PODCAST CONSULTING: I would love to work with you via one on one podcast consulting and coaching. I can do as little or as much as you'd like. I can demonstrate and walk you through the podcasting process. Email me at dave@schoolofpodcasting.com, or schedule an appointment.

Self Paced Tutorials: The School of Podcasting has self paced tutorials that will walk you through the entire podcasting process, and has an organized resource section to equip you with the proper tools. Sign up for a week, or a year. There are many packages to meet your needs sign up today.

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Blubrry Offers New No Fault Hosting

by David on July 2, 2014

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Currently if you have the $20 a month plan at bluburry.com (a media hosting and stats company) and you went over the storage space you had on your plan, you were not able to upload your episode. Now they have introduced a “no fault” hosting. This means you can go over by up to 25%. Obviously this is not something you should plan on doing, but if you do go “a little over,” you won’t out of luck.

Blubrry Media HostingCurrently their pricing is as follows:

$12 = 100 M

$25 = 250 M

$40 – 500 M

$80 = 1000 M

If you are thinking of using Blubrry.com for yur media hosting, use the coupon code sopfree to save on your first month.

 

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PODCAST CONSULTING: I would love to work with you via one on one podcast consulting and coaching. I can do as little or as much as you'd like. I can demonstrate and walk you through the podcasting process. Email me at dave@schoolofpodcasting.com, or schedule an appointment.

Self Paced Tutorials: The School of Podcasting has self paced tutorials that will walk you through the entire podcasting process, and has an organized resource section to equip you with the proper tools. Sign up for a week, or a year. There are many packages to meet your needs sign up today.

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Things Podcasters Should Quit Saying Part 2: “I’ve been podcasting for…”

June 28, 2014

In a recent Google plus group, a man stated “I’ve only gotten 1,500 over the past 3 months not very many and not the type of reach that I planned.”  According to Valerie Geller of the book Beyond Powerful Radio: A Communicator’s Guide to the Internet Age – News, Talk, Information & Personality for Broadcasting, […]

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Things Podcasters Should Quit Saying Part 1 “Only”

June 25, 2014

I recently say a podcast in a Google group that has my blood boiling. So much that I’m starting a “Things Podcaster’s Shouldn’t Say” series. Thank you mystery podcaster for the inspiration. In his post he states, “I’ve only gotten 1,500 over the past 3 months not very many and not the type of reach […]

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Study Shows the Best Length for Podcasting

June 21, 2014

The Best Length for a podcast According to an article from Top Rank (which sites Stitcher as the source), the average podcast listener stays connected for 22 minutes on average. This is one of the reasons why including podcasting as part of a long form content marketing strategy is so powerful. You have the opportunity to build […]

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Cool Quote For Podcast Media Kit and Podcasting CPM Insights

June 17, 2014

I was looking at the newly rebranded midroll.com and saw this quote   “”Out of all of Igloo Software’s opportunities last year, 7% came from podcast sponsorships,” according to Marko Savic, Igloo’s Creative Director. “But the remarkable thing is that a full 21% of opportunity value was influenced from those podcast ads. Podcasts were one […]

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Skillfeed Another Way To Sell Your Knowledge – Planning Your Podcast For Free

May 23, 2014

I am testing a new system called Skillfeed.com its from the people behind shutterstock.com This is a service that you can make some videos (short or long) and upload them to their server (no hosting fees for you), and they handle all the charges, etc. As I write this they have over 29,000 tutorials from […]

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Ask the Podcast Coach – Balancing Podcast And Life

April 30, 2014

We talk about a lot of things this week on ask the podcast coach, but we also talk about how we balance podcasting and family life. Get Your Studio Setup and Leave it – 2:250 Shutting Down Your Podcast – 6:04 Setting limits to your podcasting - 8:15 Why Didn’t You Start a Network?-15:27 What Do […]

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Why Mevio Failed

April 11, 2014

It started as Podshow, and they told everyone you can quit you day job and start podcasting. A handful did. I remember making $300 for putting in a McDonalds ad into my show. It was cool. Later they changed their name to Mevio. Most of the sponsors turned into affiliate programs. They stated they the […]

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