I just started using a cool tool that makes creating great headlines a snap. I installed it in about 2 minutes, and here is a video of me using it for the first time. It’s called Headlinr
I did this test last year and I thought I would do it again. These stats are based on my Ask the Podcast Coach show that I do every Saturday morning and then release a podcast.
67% of my audience comes through my website. I use Libsyn.com to host this show (get a free month at Libsyn.com using the coupon code sopfree)
22% of my audience is from spreaker.com
10% of people come through Stitcher.com
1% of my audience found me on Soundcloud
1% ! (.011)
If we look at the 22% from Spreaker.com 7% of that were people who listened live on Saturday mornings at 10:30 AM EST.
Looking at Stitcher, the average listening time was 53 minutes (it’s an hour long show). 58% of my audience made it all the way through (apparently those last 7 minutes are BRUTAL?).
If I add YouTube to the mix (the show is produced using a Google Hangout On Air) you get this:
52% of my audience comes through my website. I use Libsyn.com to host this show (get a free month at Libsyn.com using the coupon code sopfree)
22% of my audience is from YouTube.com
17% of people come through Spreaker.com
8% of my audience found me on Stitcher
1% from Soundcloud (.008)
1. Do not change my file name (the bit rate, the ID3 tags).
2. Give me stats
3. Give me support
4. Charge me for it.
5. Have integrity (no false advertising on your front page).
6. Make it easy to leave with my audience. (I can redirect my feed).
Podcasts.com came on the scene recently so I sent them:
1. How do you make money (business plan).
A: Some of the podcasts have ads on their searchable directory index page on Podcasts.com page. Those ads pay for the costs.
2. Do you change my mp3 file name?
3. Do you change my mp3 ID# tags?
4. Do you change the bit rate of my show (stereo/mono/bit rate)
A: 2 – 4 – Those are all part of our management portal.
These are yes no questions, and when you don’t answer them I assume the worst.
5. Do you supply an RSS redirect in the event I don’t want to use your service.
A: We do not at this time.
6. Is there a way to show my rss feed from my website (that I use to manage my show) instead of the RSS feed from podcasts.com
A: You could create a redirect URL on your site which you can give out and have it just redirect to ours.
Notice the tech support person is trying to get me to redirect my traffic to their website. (Or its a person who doesn’t understand podcasting, or they don’t want to display anything from your website).
In speaking with Daniel J Lewis of the Audacity to Podcast, he had stated that he had some email exchanges and they seemed open to putting a link back to your website.
Take it for what it’s worth. I see it as a platform for secondary distribution.
On a recent episode of rainmaker.fm, Jay Baer was talking about the podcasitng numbers from Eidson research and he made a great point:
“Then you see research from people like Tom Webster at Edison that shows that podcast consumption has increased 25% in this country year over year to the point that 15% of Americans have listened to a podcast in the last 30 days. And you may think, “Well geez, 15% isn’t that much.”
Well yeah, except that 18% of America is on Twitter and nobody is saying that that doesn’t have a future.”