Nobody Purposely Tunes Into Commericals

I’ve used Yahoo.com as my browser’s home page for years. Why? Because I always have. It’s just been that way.

new-yahoo-logoRecently they have been changing things. More of the articles were entertainment related (I have never look to yahoo for hard hitting news, but if I see another headline about a Kardashian…).

So I am leaving. It seems about 80% of their “Stories” are simple links to other websites. These website are swimming in banner ads. The stories are a few sentences where you need to click, and click, and click (in some cases 15- 30 times) to get through a story. Why? Because every time you click more ads are displayed. They are OBVIOUSLY on some sort of pay per impression program. It is ridiculous.

There is no value.

What is replacing it. I’m taking the customized news page I’ve setup through my Google account.

It brings me news on topics I choose. (local news on Cleveland, Akron, Ohio where I live, podasting music, movies).

It brings me stories to READ without having to click through 27 pages of banner ads.

Thank you Yahoo.

You have taken a product that use to have value, and thrown it away in the name of making money.

People who do this have a name.

Unemployed.

Give Your Audience an Eargasm

A while back I came up with a term for those people who are participating in actions that have no real benefit to their audience or to their show (Casturbation). Today I was listening back an episode I did where I talk about what happens when your content inspires your audience to tell someone. It goes something like this:

1. You provide information that impacts them emotionally, intellectually, or both.

2. They can see where they will use this information in business or with family and friends. It’s useful, entertaining, inspiring, etc.

3. The audience member can’t wait to tell a friend, or they have to respond to the podcast host to say thank you.

eargasmFor me it was walking around a pool in Livonia Michigan listening to ProfitCast when Brian said you podcast can be Good, Cheap, or Quick (but you can only choose two). I believe at one point (being my myself)  I tried to high five myself. I HAD TO respond. I immediately pulled up my phone and went to Brian’s contact page and left him a message. I then told my private Facebook group. I then told a friend at lunch. The point is I had a feeling inside of me, it was building up, and I HAD TO tell someone. This needed to come out.

Today I have a name for this.

I call it: Eargasm.

Eargasm: 
(noun)

The physical and emotional sensation experienced at the peak of listening, usually resulting from the delivery of extremely rare content to the ears, brain, and heart (emotions). This is often accompanied by the act of telling someone about the content. 

Example: Tyler grew his audience by giving everyone in his audience an eargasm.

To hear the episode where I talk about my eargasm.

Buzzfeed Launches Podcasts

buzzfeedBuzzfeed has said they are getting into podcasting to “connect with our audience in as many ways as we can.” “Jenna Weiss-Berman Buzzfeeds director of audio wrote, “Podcasting gives us a chance to bring our storytelling to life in a medium that is new and fresh to us. By hosting these sound-rich talk shows, our writers have had the opportunity to develop their distinct voices, explore topics in real depth, and engage with their audiences in new ways.”

BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200M

BuzzFeed currently has a podcasting team of two, Weiss-Berman and audio editor Julia Furlan. In April, they’ll be joined by a third, NPR producer Eleanor Kagan.